The #1 Prediction Market System for new product or marketing concept testing

Major consumer brands, marketing agences, small businesses, non-profits and entrepreneurs depend on iCE to predict which of their ideas will succeedd or fail. It's fast, inexpensive, and more accurate than surveys or focus groups. When it comes to predicting the future, nothing is more solid than iCE.

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what they have to say
our testimonials

Nestle

"iCE is an impressive alternative to monadic concept test screening." Matt P. - Consumer Research

Just For Men

“iCE is a game changer and a welcomed addition to my tool box. The iCE process takes about ½ the time and costs about ½ as much as my traditional Concept Testing solution.” – Randy Berkowitz - Vice President Market Research

Nestle

"iCE provided us the means to test several unique products concepts in a competitive array in a manner that was faster and more cost effective then several other consumer research solutions" Consumer Research Manager

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Testimonials

at the top of our voice
company headlines

  • We're proud to announce that we've just been awarded a patent for our iCE methodology! US Patent 8,285,632: Method and apparatus for on-line prediction of product concept success, recognizes our unique approach to testing new product concepts. See what it's all about!
  • iCE recently hosted an educational webcast in partnership with Quirks Marketing Research Review, titled "Tapping the Wisdom of Crowds to Predict the Future" Watch the recording online
  • Join us at THE Market Research Event, November 12-14, in sunny Boca Raton, FL for a crash course in using crowd wisdom and prediction markets to transform your new product research. Use our promo code "TMRE12INFO" when you register to save 25% off the standard rate! Register now at www.themarketresearchevent.com
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the results are in
prediction markets works

Prediction markets have been used for years to predict the success of new movie releases, political election winners, sporting event outcomes, and even Google's quarterly profits.

More often than not, they've proven to be better predictors of these real-world outcomes to surveys, focus groups, or any individual expert in the world. Prediction markets harness "the wisdom of crowds" to see the future before it occurs... quickly, accurately, and inexpensively.

iCE is the first prediction market specifically designed to predict outcomes of interest to marketers and market researchers, such as new product concept or advertising concept success.

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Prediction Markets