The #1 Prediction Market System for new product or marketing concept testing

Major consumer brands, marketing agences, small businesses, non-profits and entrepreneurs depend on iCE to predict which of their ideas will succeedd or fail. It's fast, inexpensive, and more accurate than surveys or focus groups. When it comes to predicting the future, nothing is more solid than iCE.

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what they have to say
our testimonials

Nestle

"iCE is an impressive alternative to monadic concept test screening." Matt P. - Consumer Research

Just For Men

“iCE is a game changer and a welcomed addition to my tool box. The iCE process takes about ½ the time and costs about ½ as much as my traditional Concept Testing solution.” – Randy Berkowitz - Vice President Market Research

Nestle

"iCE provided us the means to test several unique products concepts in a competitive array in a manner that was faster and more cost effective then several other consumer research solutions" Consumer Research Manager

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company headlines

  • We're proud to announce that iCE was selected as a finalist for the prestigious IIR EXPLOR Award recognizing the most innovative new market research methodologies. As a finalist, we've been invited to present on iCE at the 2010 The Market Research Event in San Diego, CA, on November 8-10, 2010.
  • iCE hosted an educational webcast in partnership with Quirks Marketing Research Review on Thursday, May 6, 2010, titled "Tapping the Wisdom of Crowds to Predict the Future" Watch the recording online
  • COMING SOON: Our latest prediction market validation studies for the CPG (consumer packaged goods) and advertising industries. We'll examine how the iCE prediction market compares to traditional market research concept testing surveys in predicting the in-market success of several CPG and advertising concepts. Email us at iCE@infosurv.com if you'd like to see the results.
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prediction markets works

Prediction markets have been used for years to predict the success of new movie releases, political election winners, sporting event outcomes, and even Google's quarterly profits.

More often than not, they've proven to be better predictors of these real-world outcomes to surveys, focus groups, or any individual expert in the world. Prediction markets harness "the wisdom of crowds" to see the future before it occurs... quickly, accurately, and inexpensively.

iCE is the first prediction market specifically designed to predict outcomes of interest to marketers and market researchers, such as new product concept or advertising concept success.

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Prediction Markets