Major consumer brands, marketing agences, small businesses, non-profits and entrepreneurs depend on iCE to predict which of their ideas will succeedd or fail. It's fast, inexpensive, and more accurate than surveys or focus groups. When it comes to predicting the future, nothing is more solid than iCE.
Prediction markets have been used for years to predict the success of new movie releases, political election winners, sporting event outcomes, and even Google's quarterly profits.
More often than not, they've proven to be better predictors of these real-world outcomes to surveys, focus groups, or any individual expert in the world. Prediction markets harness "the wisdom of crowds" to see the future before it occurs... quickly, accurately, and inexpensively.
iCE is the first prediction market specifically designed to predict outcomes of interest to marketers and market researchers, such as new product concept or advertising concept success.