The Infosurv Concept Exchange (iCE) was developed by Infosurv (www.infosurv.com) a leading full-service online market research company. Infosurv' staff includes technical experts, project managers, analysts, and senior researchers with up to 30 years experience in the industry and multiple advanced degrees. Infosurv has served over 300 research clients world-wide including many Fortune 500 corporations and major government agencies. Infosurv was founded in 1998 and iCE was launched in 2009. iCE development began in 2008 with its first patent filed that same year.

iCE was developed based on hundreds of hours of research into prediction markets, including the review of dozens of academic papers and books on this exciting new field. iCE incorporates prediction market best practices gleaned from the study of many other markets in a wide variety of fields. iCE is the only prediction market developed and optimized specifically for market research concept testing.

"iCE is an impressive alternative to monadic concept test screening." Matt P., Consumer Research

“iCE is a game changer and a welcomed addition to my tool box. The iCE process takes about ½ the time and costs about ½ as much as my traditional Concept Testing solution.”Randy Berkowitz – Vice President Market Research

"iCE provided us the means to test several unique products concepts in a competitive array in a manner that was faster and more cost effective then several other consumer research solutions" Consumer Research Manager