product features
a comparision
|
TimingFrom uploading the concepts until final results |
2 to 5 Business Days |
4 to 6 weeks |
|
CostFrom testing up to eight unique concepts (on average) |
$2K - $3K per concept |
$6K - $8K per concept |
|
AccuracyRepresentative of target consumers' behavior |
High |
High |
|
Respondent EngagementHow respondents view the prediction process |
A fun game |
An interview |
|
Respondent TargetingWhat kind of respondents you need |
General Population |
Highly Targeted |
View a video recording of the webcast "Tapping the Wisdom of Crowds to Predict the Future" hosted on May 6, 2010, in partnership with Quirk's Marketing Research Review. This webcast includes a live video feed of Jared Heyman, Infosurv's President, speaking about prediction markets for market research.
View a video recording of Jared Heyman, Infosurv's President, speaking about the wisdom of crowds, prediction markets, and iCE at the Advertising Research Foundation (ARF) re:Think10 conference in New York
Got 6 minutes and 40 seconds? Watch this brief "Pecha Kucha" presentation about prediction markets and why they work so well. It's a fast-paced 20 slides in 20 seconds!
